Bee Stylish: Stella McCartney

Written by Angela Atkinson

Russian model Natalia Vodianova starred his Stella McCartney’s spring 2015 ad campaign, her seventh for the brand.


London-based rookie photographer Harley Weir shot the veteran model in Ibiza. The shoot was styled by McCartney and features her Falabella bags close-up around Vodianova’s face.

You can view one of the campaign images here.

McCartney’s newest ads are set to break in March issues of fashion titles, and will run as six images in a single page and double page spreads.

There is also a mood film featuring Paul McCartney’s 1971 song “Ram On” to accompany the still images, according to WWD.

Back in May, McCartney spoke out about sustainability in fashion and how she incorporates environmentally-friendly practices into her high end label.

The British fashion designer, known for her leather and fur-free collections, spoke of her company’s conscious strategies at the FT Business of Luxury Summit in Mexico City.

Her spring 2015 collection is being lauded for using no leather or fur, consistently standing by her advocacy for environmentally friendly and cruelty-free fashion.

“I was always brought up with a sense of values, a sense of responsibility, so when I started in the fashion industry, it was a no-brainer to approach it in a way that was conscious,” McCartney told Luxury Daily back in May. “For me, I don’t really treat the fashion industry any differently than I would treat any other business.”

Despite the luxury fashion industry’s love for using animal material, the designer insists her label has thrived due to both the design and sustainably aspects. This is done by giving consumers beautiful, quality products without sacrificing the Earth’s resources.

Being an environmentally friendly brand comes with extra difficulties other labels woudn’t normally have to deal with. Despite the obstacles, McCartney has found ways to elevate her beloved business, which is inter-weaved with ethics and values.

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  • Angela Atkinson

    Angela Atkinson is a certified trauma counselor and the author of more than 20 books on narcissism, narcissistic abuse recovery, and related topics. A recognized expert on narcissism and narcissistic personality disorder who has studied and written extensively on narcissistic personality disorder and narcissistic abuse in toxic relationships since 2006, she has a popular narcissistic abuse recovery YouTube channel. Atkinson was inspired to begin her work as a result of having survived toxic relationships of her own. Atkinson offers trauma-informed narcissistic abuse recovery coaching and has certifications in trauma counseling, life coaching, level 2 therapeutic model, CBT coaching, integrative wellness coaching, and NLP. She is a certified trauma support coach and certified family trauma professional. She also has a professional PTSD counseling certification. Her mission is to help those who have experienced the emotional and mental devastation that comes with narcissistic abuse in these incredibly toxic relationships to (re)discover their true selves, stop the gaslighting and manipulation, and move forward into their genuine desires – into a life that is exactly what they choose for themselves. Along with her solution-focused life coaching experience, Atkinson’s previous career in journalism and research helps her to offer both accurate and understandable information for survivors of abuse in a simple-to-understand way that helps to increase awareness in the narcissistic abuse recovery community. Atkinson founded Narcissistic Abuse Recovery Support, the SPANily Narcissistic Abuse Recovery Support Groups and the Life Makeover Academy. She offers individual and group coaching for victims and survivors of narcissistic abuse here at and at NarcissisticAbuseRecovery.Online.

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