Swag

What is Swag, According to Project Blissful Style?

cam n me walkAs a St. Louis-area girl for most of my life, I’ve picked up a little slang along the way, despite my love for the language. I actually love playing with words, and I find it fascinating how people in various geographical areas dig up new phrases and they manage to make their way around the world.

As a marketing geek, when a friend of mine first used the word “swag” in a style sense, I thought he was crazy. I told him that swag was, in fact, the stuff you give away at marketing events.

He quickly informed me otherwise, and his definition changed my whole view of the term.

“Swag is more than just fashion or style,” he said. “Swag is how you wear it, how you carry yourself, how you show who you are.”

That was it for me.

According to UrbanDictionary.com, the term “swag” evolved from the Scottish slang word “swagger,” a description of the way some Scots walk (in a swaying motion). Soon after, the word was misinterpreted by the English as “the way someone presents themselves.”

Around the #STL, we’re going with the “how you wear it, how you present yourself” kind of definition.
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